What is the difference between crisis management and crisis communication?
Crisis management is the entire process of how a crisis is managed or handled. It involves the aggrieved audience or stakeholder group, […]
What is the role of leadership in crisis management?
The role of leaders in crisis management is important in moving through a crisis. The presence or absence of effective communication leaders […]
What is the importance of audience-centric communications?
For a communications effort to be described as strategic, it must be purposeful and achieve the exact meaning the speaker or writer […]
Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
What is the importance of a brand strategy?
A brand strategy communicates the value of any brand. It is the promise, story and narrative that stakeholders (consumers, investors, partners, etc.) […]
Enrolment open for 2nd Cohort SA&A Brand Strategy & Marketing Communications Course
August 1, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open and ongoing for the 2nd cohort of […]
Rebranding and brand refresh: Is there a difference?
A brand refresh entails updating an existing brand. In both brand refresh and rebranding, the brand strategy is reviewed and it is […]