Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
What is the importance of a brand strategy?
A brand strategy communicates the value of any brand. It is the promise, story and narrative that stakeholders (consumers, investors, partners, etc.) […]
Enrolment open for 2nd Cohort SA&A Brand Strategy & Marketing Communications Course
August 1, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open and ongoing for the 2nd cohort of […]
Rebranding and brand refresh: Is there a difference?
A brand refresh entails updating an existing brand. In both brand refresh and rebranding, the brand strategy is reviewed and it is […]
What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
What is the importance of political communication?
Ineffective political communication is why citizens protest, unions go on strike and political leaders lose their reputations. The effectiveness of political communications […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
Strategic communications as a critical enabler for crisis management
Strategic crisis communications do not just happen because you said or did something for a business or organisation. Communication is strategic when […]