What is the Importance of Communications Research to a Brand
Sola Abulu, our principal consultant describes research below: Research is the process of mining while data is the precious stone gotten from […]
How to Develop Impact-Based Communications KPIs
In our previous article, we provided some steps to quantify the impact of your communications strategy. If you have not read it, […]
What is the Importance of Structure in Building An Internal Communications Strategy?
An article by Forbes titled “Internal Communications is the Heartbeat of Every Organization” states: As an internal communicator, your job is to […]
Internal Communications: What You Need To Know
Internal communications is a strategic management tool and communications practice that is responsible for building a shared vision within businesses and organizations. […]
What is an acceptable tone and approach in Political Communications?
What is Political Communication? Political communication can be described as the process by which information, ideas and narratives around politics are transmitted […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
What is the Importance of Ethics in Political Communications
Political communications is the “the process by which political leaders, officials and opinion leaders communicate and engage with citizens and stakeholders for […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]
Why does strategic communications matter?
Sola Abulu defines strategic communications as “the purposeful use of communication or messaging by a business, brand or organization to achieve its objectives […]