How to Identify Your Target Audience
Everything about communications, engagement, and messaging starts and ends with an audience but many communications professionals are yet to understand the importance […]
Why is digital media important in strategic communications?
The advent of digital media has transformed the way that organizations communicate. This explains why digital media must not be overlooked in […]
The Evolution of PR and Future Trends
Public relations (PR) is an industry that has seen a significant evolution over the years. Years ago, PR was known for drafting […]
What is the difference between media relations and public relations?
Media relations and public relations are often used interchangeably which makes it important to identify the difference between both terms. The emphasis […]
Public Relations Campaigns: Best and Worst Practices
An effective public relations campaign in today’s world should provide helpful data insights and must be strategic. This strategy will be visible […]
Measuring the Impact of Crisis Communication Efforts
In the world of communications and public relations, measuring the impact of crisis communication efforts is crucial. Companies and organizations face a […]
Crisis Communication Plan: What You Need to Know
In the business and corporate world, having a crisis communication plan is very important because crises are almost inevitable. Whether it’s a […]
Don’t Take Your Audience For Granted!
A common mistake made by business and political leaders is to make assumptions about their audience. They do not take the time […]