Managing Crisis With Positive Results
A crisis is an occurrence in a business or organizational setting that threatens the existence and continuity of the entire business, brand […]
Brand Personality: What You Need to Know
A brand personality is an important aspect of your brand attribute. It refers to how a brand is known in general terms […]
What is Brand Equity?
“Brand equity encompasses consumers’ individual and collective levels of brand awareness and knowledge.” The above definition is an article excerpt from Harvard […]
How to develop a Unique Brand Voice
A brand voice is developed from a well-crafting brand strategy that identifies all the elements of the brand including its personality/character, identity, […]
What is a Social Media Plan?
In our previous article, we provided a guide to develop a social media strategy for every communications professional who is responsible for […]
Developing a Social Media Strategy
Social media is an important tool that has enhanced communication for corporate and personal brands in today’s digital world and has contributed […]
Why is Reputation Management Important?
Reputation can be described as the belief system and opinion people have of a business, organization, or institution. It is a concept […]
Is Media Relations a Core Communications Competency?
It is important to begin this article by clearly defining media relations, as some have interchanged its definition to describe the function […]
Why is Media Training Important?
Having a media protocol is important for every organization. This ensures that media risk is well managed. There should be special clearance […]
Best Practices in Strategic Crisis Communications
In a previous article, we covered some common mistakes that many communications professionals make in their attempt to be strategic with messaging […]
Core Communications Vs Supporting Communications
We will begin this article by defining key terms which are interrelated but with distinct and clear meanings that differentiates one from […]
Enrolment is open for the 5th cohort of the SA&A Strategic Communications Course coming up on November 28, 2024
November 1, 2024: SA&A has announced that enrolment is now open for its last course in the year, the SA&A CPDSO-Accredited Strategic […]