Why is Reputation Management Important?
Reputation can be described as the belief system and opinion people have of a business, organization, or institution. It is a concept […]
Is Media Relations a Core Communications Competency?
It is important to begin this article by clearly defining media relations, as some have interchanged its definition to describe the function […]
Why is Media Training Important?
Having a media protocol is important for every organization. This ensures that media risk is well managed. There should be special clearance […]
Best Practices in Strategic Crisis Communications
In a previous article, we covered some common mistakes that many communications professionals make in their attempt to be strategic with messaging […]
Core Communications Vs Supporting Communications
We will begin this article by defining key terms which are interrelated but with distinct and clear meanings that differentiates one from […]
Enrolment is open for the 5th cohort of the SA&A Strategic Communications Course coming up on November 28, 2024
November 1, 2024: SA&A has announced that enrolment is now open for its last course in the year, the SA&A CPDSO-Accredited Strategic […]
What is the role of strategic communications in crisis management?
It is important to define key terms that this article will explore which are; strategic communications and crisis management. In strategic communications, […]
What is the best practice in handling a social media crisis?
Social media crisis is very common in the digital age making many brands prone to reputational damage. In the age when traditional […]
Understanding your Audience
It is very important to know that all communication efforts in an organization are not geared to the same audience. Understanding who […]
How to Identify Your Target Audience
Everything about communications, engagement, and messaging starts and ends with an audience but many communications professionals are yet to understand the importance […]
Why is digital media important in strategic communications?
The advent of digital media has transformed the way that organizations communicate. This explains why digital media must not be overlooked in […]
The Evolution of PR and Future Trends
Public relations (PR) is an industry that has seen a significant evolution over the years. Years ago, PR was known for drafting […]