What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
Strategic communications as a critical enabler for crisis management
Strategic crisis communications do not just happen because you said or did something for a business or organisation. Communication is strategic when […]
Sola Abulu facilitates Session at Pan-Atlantic University (PAU) Media & Communication Professionals Workship on June 14, 2024
NEWS: JUNE 14, 2024: Sola Abulu, Principal Consultant of Sola Abulu & Associates (SA&A) highlighted the importance of brand storytelling and taking […]
How to Develop a Strategic Communications Plan
It is important to note that creating a workable strategic communications plan is useful for every organization, business, brand or entity that […]
How to manage your communications team
Everything a business and organization does is geared towards trying to influence people. For instance, businesses that seek customers also need to […]
Stakeholder management strategies: What you need to know
Knowing how to manage the relevant stakeholders and their unique peculiarities contributes to building a positive relationship with them. Communications professionals must […]
What is the impact of strategic communications on an organization’s reputation?
Strategic communications is at the heart of any public relations effort and public relations is a practice that is very concerned with […]
Maintaining Positive Relationships with Stakeholders
Public relations has a lot to do with engaging people, creating publicity and maintaining relationships. Having a positive relationship with stakeholders contributes […]
Sola Abulu & Associates receives Supplier of the Year Award from Aradel Holdings
Lagos, Nigeria [27th March 2024] – Sola Abulu Associates (SA&A) was presented with the Supplier of the Year Award from Aradel Holdings […]