Is strategic communications a theory?
Strategic communications is a theory called the strategic management of communications. Many people who practice strategic communications are yet to realise that […]
Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
What is the importance of strategic communications to leaders?
The concept of strategic communication emphasizes the need to be purposeful and intentional about how you communicate. It is a management approach […]
What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
Enrolment open for 2nd Cohort SA&A Brand Strategy & Marketing Communications Course
August 1, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open and ongoing for the 2nd cohort of […]
What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
Strategic communications as a critical enabler for crisis management
Strategic crisis communications do not just happen because you said or did something for a business or organisation. Communication is strategic when […]
Sola Abulu facilitates Session at Pan-Atlantic University (PAU) Media & Communication Professionals Workship on June 14, 2024
NEWS: JUNE 14, 2024: Sola Abulu, Principal Consultant of Sola Abulu & Associates (SA&A) highlighted the importance of brand storytelling and taking […]
How to Develop a Strategic Communications Plan
It is important to note that creating a workable strategic communications plan is useful for every organization, business, brand or entity that […]
How to manage your communications team
Everything a business and organization does is geared towards trying to influence people. For instance, businesses that seek customers also need to […]
Stakeholder management strategies: What you need to know
Knowing how to manage the relevant stakeholders and their unique peculiarities contributes to building a positive relationship with them. Communications professionals must […]