What is the difference between strategic communications and propaganda?
Strategic communications has to do with information versus understanding and outcome. For any communications effort to be described as strategic, it has […]
What is the importance of audience-centric communications?
For a communications effort to be described as strategic, it must be purposeful and achieve the exact meaning the speaker or writer […]
Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
What is the importance of political communication?
Ineffective political communication is why citizens protest, unions go on strike and political leaders lose their reputations. The effectiveness of political communications […]
What is public sector policy & political communications?
Observatory of Public Sector Innovation defines public policy as “a practice and discipline of making tangible written rules that govern a group […]
SA&A Announces unique Public Sector, Policy & Political Communications Course for July 18, 2024
June 30, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open for the 1st and only cohort in […]
Stakeholder management strategies: What you need to know
Knowing how to manage the relevant stakeholders and their unique peculiarities contributes to building a positive relationship with them. Communications professionals must […]
Media relations: Its role in enhancing public relations efforts
Media relations play a crucial role in shaping and amplifying an organization or brand’s message. It requires working closely and understanding the […]