The Value of Crisis Communication Training
In crisis communications, communications concepts and principles are used to manage business and reputation issues effectively. An experienced corporate communications professional needs […]
7 Crisis Communication Mistakes to Avoid
Crises are caused by negative sentiments that can damage the reputation of businesses, organizations and institutions if not managed properly. In many […]
Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
SA&A announces that enrolment is now open to 3rd Cohort of Issues, Crisis & Reputation Management Course scheduled for April 24, 2025
March 28, 2025 – Sola Abulu & Associates (SAA) is pleased to announce that enrolment is now open into the 3rd Cohort […]
What Public Relations Is and Is Not
According to Sola Abulu, “The core focus in public relations (PR) is managing relationships, protecting reputation and building goodwill with identified stakeholders.” […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is an acceptable tone and approach in Political Communications?
What is Political Communication? Political communication can be described as the process by which information, ideas and narratives around politics are transmitted […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]