What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
How to Measure the Impact of Strategic Energy Communications
When energy communications is strategic, it easily conveys intent to the target audience. In our introduction to strategic communications webinar, Sola Abulu, […]
How to Develop a Strategic Communications Plan
It is important to note that creating a workable strategic communications plan is useful for every organization, business, brand or entity that […]
What is the Importance of Strategic Communications?
A common mistake made by business and political leaders is to make assumptions about their audience. They do not take the time […]
NEWS: SA&A announces 3rd Cohort of Strategic Communications Course scheduled for June 27, 2024
NEWS: May 31, 2024: Sola Abulu & Associates (SA&A) announces that enrolment has begun for the 3rd cohort of the CPDSO-Accredited Strategic […]
How to manage your communications team
Everything a business and organization does is geared towards trying to influence people. For instance, businesses that seek customers also need to […]
Stakeholder management strategies: What you need to know
Knowing how to manage the relevant stakeholders and their unique peculiarities contributes to building a positive relationship with them. Communications professionals must […]
SA&A announces the 1st Cohort of its PR, Media & Stakeholder Management Course scheduled for May 30, 2024
May 9, 2024: Sola Abulu & Associates (SA&A) has annouced that the 1st cohort of its internationally accredited Public Relations, Media & […]
Maintaining Positive Relationships with Stakeholders
Public relations has a lot to do with engaging people, creating publicity and maintaining relationships. Having a positive relationship with stakeholders contributes […]