Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
What is the importance of strategic communications to leaders?
The concept of strategic communication emphasizes the need to be purposeful and intentional about how you communicate. It is a management approach […]
Enrolment open for 4th Cohort of SA&A Strategic Communications Course on September 26, 2024
August 30, 2024 – Sola Abulu & Associates (SA&A) has announced that enrolment is now open for the 4th cohort of its […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
What is the importance of a brand strategy?
A brand strategy communicates the value of any brand. It is the promise, story and narrative that stakeholders (consumers, investors, partners, etc.) […]
Rebranding and brand refresh: Is there a difference?
A brand refresh entails updating an existing brand. In both brand refresh and rebranding, the brand strategy is reviewed and it is […]
What is a brand strategy?
Most organizations that deal less with consumers in their daily operations tend to pay less attention to having a brand strategy because […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
How to Measure the Impact of Strategic Energy Communications
When energy communications is strategic, it easily conveys intent to the target audience. In our introduction to strategic communications webinar, Sola Abulu, […]