Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]
SA&A featured in BusinessDay Article On Brand Visibility in 2025
February 5, 2025: In a feature in the Hopes and Dreams column of BusinessDay, newspaper – Nigeria’s foremost national business paper, Sola […]