How to Develop an Internal Communications Strategy
An internal communications strategy is derived from the overall business plan or organizational agenda to serve the internal stakeholders of the business/ […]
Strategic communications in an organizational context
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]
How to Transition into Core Communications?
Transitioning from any career path at all does not come cheap. A lot of work has to be put in place to […]
What is the difference between strategic communications and propaganda?
Strategic communications has to do with information versus understanding and outcome. For any communications effort to be described as strategic, it has […]
What is the difference between crisis management and crisis communication?
Crisis management is the entire process of how a crisis is managed or handled. It involves the aggrieved audience or stakeholder group, […]
What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]