What is the difference between crisis management and crisis communication?
Crisis management is the entire process of how a crisis is managed or handled. It involves the aggrieved audience or stakeholder group, […]
What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
Enrolment open for 2nd Cohort SA&A Brand Strategy & Marketing Communications Course
August 1, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open and ongoing for the 2nd cohort of […]