SA&A announces that enrolment is now open to 3rd Cohort of Issues, Crisis & Reputation Management Course scheduled for April 24, 2025
March 28, 2025 – Sola Abulu & Associates (SAA) is pleased to announce that enrolment is now open into the 3rd Cohort […]
What Public Relations Is and Is Not
According to Sola Abulu, “The core focus in public relations (PR) is managing relationships, protecting reputation and building goodwill with identified stakeholders.” […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]
Why does strategic communications matter?
Sola Abulu defines strategic communications as “the purposeful use of communication or messaging by a business, brand or organization to achieve its objectives […]
SA&A featured in BusinessDay Article On Brand Visibility in 2025
February 5, 2025: In a feature in the Hopes and Dreams column of BusinessDay, newspaper – Nigeria’s foremost national business paper, Sola […]