Why does strategic communications matter?
Sola Abulu defines strategic communications as “the purposeful use of communication or messaging by a business, brand or organization to achieve its objectives […]
SA&A featured in BusinessDay Article On Brand Visibility in 2025
February 5, 2025: In a feature in the Hopes and Dreams column of BusinessDay, newspaper – Nigeria’s foremost national business paper, Sola […]
How to Develop a Brand Strategy
It is important to start by defining what a brand is and what it is not. A brand is not the colour […]
What is the value of strategic communications?
Sola Abulu defines Strategic Communications as “the purposeful use of communication by a business or organization to achieve its objectives in measurable […]
SA&A Releases 2025 Training Program Brochure
December 31, 2o24: The Training arm of Sola Abulu & Associates (SA&A) has released its 2025 Program Brochure with a focus on […]
What is the value of communications in change management?
Businesses/organizations experience change as a constant in different forms and communications is at the heart of change management. A lot of business […]
What to do when preparing for a corporate communications role?
When interviewing for a corporate communications role, it is expected that you carry out a lot of research and be able to […]
Internal Communications Myths and Facts
To know what the existing myths and facts are in internal communications, it is important that we clearly define what the concept […]