What is the difference between strategic communications and propaganda?
Strategic communications has to do with information versus understanding and outcome. For any communications effort to be described as strategic, it has […]
What is the difference between crisis management and crisis communication?
Crisis management is the entire process of how a crisis is managed or handled. It involves the aggrieved audience or stakeholder group, […]
What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
Enrolment open for 2nd Cohort SA&A Brand Strategy & Marketing Communications Course
August 1, 2024: Sola Abulu & Associates (SA&A) has announced that enrolment is now open and ongoing for the 2nd cohort of […]