Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
SA&A announces that enrolment is now open to 3rd Cohort of Issues, Crisis & Reputation Management Course scheduled for April 24, 2025
March 28, 2025 – Sola Abulu & Associates (SAA) is pleased to announce that enrolment is now open into the 3rd Cohort […]
What Public Relations Is and Is Not
According to Sola Abulu, “The core focus in public relations (PR) is managing relationships, protecting reputation and building goodwill with identified stakeholders.” […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]