What is the impact of strategic communications on an organization’s reputation?
Strategic communications is at the heart of any public relations effort and public relations is a practice that is very concerned with […]
Media relations: Its role in enhancing public relations efforts
Media relations play a crucial role in shaping and amplifying an organization or brand’s message. It requires working closely and understanding the […]
Maintaining Positive Relationships with Stakeholders
Public relations has a lot to do with engaging people, creating publicity and maintaining relationships. Having a positive relationship with stakeholders contributes […]
Reputation Management in the Digital Age
Reputation management has been a core focus and responsibility for public relations professionals even before the digital media age. However, with the […]
Crisis Communication Strategies for Brands
Every business or brand is prone to encounter crisis, especially in the digital media era where individuals have a voice and can […]