What is public sector policy & political communications?
Observatory of Public Sector Innovation defines public policy as “a practice and discipline of making tangible written rules that govern a group […]
How to Become a Strategic Communications Expert
There is an increasing need for strategic communications experts in Africa to shape the narrative of indigenous brands and help businesses thrive. […]
Strategic communications as a critical enabler for crisis management
Strategic crisis communications do not just happen because you said or did something for a business or organisation. Communication is strategic when […]
How to Measure the Impact of Strategic Energy Communications
When energy communications is strategic, it easily conveys intent to the target audience. In our introduction to strategic communications webinar, Sola Abulu, […]
How to Develop a Strategic Communications Plan
It is important to note that creating a workable strategic communications plan is useful for every organization, business, brand or entity that […]
What is the Importance of Strategic Communications?
A common mistake made by business and political leaders is to make assumptions about their audience. They do not take the time […]
How to manage your communications team
Everything a business and organization does is geared towards trying to influence people. For instance, businesses that seek customers also need to […]
Stakeholder management strategies: What you need to know
Knowing how to manage the relevant stakeholders and their unique peculiarities contributes to building a positive relationship with them. Communications professionals must […]
What is the impact of strategic communications on an organization’s reputation?
Strategic communications is at the heart of any public relations effort and public relations is a practice that is very concerned with […]