What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
Is strategic communications a theory?
Strategic communications is a theory called the strategic management of communications. Many people who practice strategic communications are yet to realise that […]
What is the importance of audience-centric communications?
For a communications effort to be described as strategic, it must be purposeful and achieve the exact meaning the speaker or writer […]
Why is internal communications important?
There is a widespread lack of awareness about how purposefully executed internal communication can be a potential game changer for any organization. […]
What is the importance of strategic communications to leaders?
The concept of strategic communication emphasizes the need to be purposeful and intentional about how you communicate. It is a management approach […]
How to Measure the impact of brand and marketing communication
The impact of brand and marketing communication is seen in the results it achieves for the brand. Before a communication activity is […]
8 Common Branding Mistakes to Avoid
A brand strategy is very important in growing a business. This article explores common branding mistakes both personal and corporate brands make […]
What is the difference between brand and marketing communications?
Brand communications is focused on building a relationship with the brand’s audience while marketing communications is more focused on supporting the purchase […]
What is the importance of a brand strategy?
A brand strategy communicates the value of any brand. It is the promise, story and narrative that stakeholders (consumers, investors, partners, etc.) […]
Rebranding and brand refresh: Is there a difference?
A brand refresh entails updating an existing brand. In both brand refresh and rebranding, the brand strategy is reviewed and it is […]