How to use communications to achieve organizational effectiveness
Organizational effectiveness is tied to the ability of an organization to achieve its outcomes in terms of the set vision and mission. […]
What is the difference between strategic communications and propaganda?
Strategic communications has to do with information versus understanding and outcome. For any communications effort to be described as strategic, it has […]
Strategic Communications in the Development Sector
Employing the relevant communications framework is important for all business sectors. However, the goal of communications tends to differ depending on the […]
7 Common Crisis Communication Mistakes to Avoid
This article highlights some crisis communication mistakes many communications professionals make in crisis management that you should avoid if you are looking […]
What is the difference between crisis management and crisis communication?
Crisis management is the entire process of how a crisis is managed or handled. It involves the aggrieved audience or stakeholder group, […]
What is the role of leadership in crisis management?
The role of leaders in crisis management is important in moving through a crisis. The presence or absence of effective communication leaders […]
What are some proactive ways to identify potential crisis?
It is important to note that in the communications practice, although the terms issues management and crisis management relate to problem-solving and […]
What is the Practice of Strategic Communication?
Firstly, it should be clear that strategic communications practice is not public relations (PR). According to Sola Abulu, PR focuses on stakeholders, […]
Is strategic communications a theory?
Strategic communications is a theory called the strategic management of communications. Many people who practice strategic communications are yet to realise that […]