How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]
Why does strategic communications matter?
Sola Abulu defines strategic communications as “the purposeful use of communication or messaging by a business, brand or organization to achieve its objectives […]
How to Develop a Brand Strategy
It is important to start by defining what a brand is and what it is not. A brand is not the colour […]
What is the value of strategic communications?
Sola Abulu defines Strategic Communications as “the purposeful use of communication by a business or organization to achieve its objectives in measurable […]
Effective Communications for a High-Performing Team
The National Communication Association wrote that “Communication focuses on how people use messages to generate meanings within and across various contexts.” “Without clarity, communications becomes […]
What is the difference between crisis management and business continuity plan?
A crisis is a sudden and unplanned event that results in the instability of a business, brand or organization. A crisis typically […]