Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
What Public Relations Is and Is Not
According to Sola Abulu, “The core focus in public relations (PR) is managing relationships, protecting reputation and building goodwill with identified stakeholders.” […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]
What is the Importance of Ethics in Political Communications
Political communications is the “the process by which political leaders, officials and opinion leaders communicate and engage with citizens and stakeholders for […]
How to Build an Effective Organization Through Strategic Communications
In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an […]