Putting the “Strategic” in PR Practice
Strategic communication is defined as the purposeful use of communication by a business or organization to achieve its objectives in measurable terms. […]
The Value of Crisis Communication Training
In crisis communications, communications concepts and principles are used to manage business and reputation issues effectively. An experienced corporate communications professional needs […]
7 Crisis Communication Mistakes to Avoid
Crises are caused by negative sentiments that can damage the reputation of businesses, organizations and institutions if not managed properly. In many […]
Protecting your reputation: Things to note
The reputation of every institution, organization, business or brand (whether personal or corporate) is important and needs to be invested in and […]
Reputation Management: Businesses & Corporate Organizations
“Reputation is the sum total of all the stories told about you”. ~ Sola Abulu. The excerpt below is from the article […]
What is the importance of reputation?
Reputation embodies a brand’s performance, behaviour and how they come across to the public, (their audience, consumers, stakeholders and investors). It is […]
What Public Relations Is and Is Not
According to Sola Abulu, “The core focus in public relations (PR) is managing relationships, protecting reputation and building goodwill with identified stakeholders.” […]
What to Consider When Setting Up a New Brand
Every brand has a story it is telling. The audience resonates with brands differently, based on their unique stories of value, hope, […]
What is your brand purpose?
It is easy to assume that a brand’s purpose is tied to the financial outcomes it has. It can not be denied […]