We are A Nigeria-based strategy and communications consultancy
Welcome to Sola Abulu Associates. We are a strategy and communications consulting firm based in Lagos Nigeria with decades of experience and expertise working with multinational firms, leading brands and public institutions in the areas of strategic communications, stakeholder, brand and reputation management, issues/crisis and media relations management, change management and organizational effectiveness. Our niche is in problem-solving strategy framing, strategy development and solutions-building. We use research, data and insights to enable effective strategic management and business delivery.
THE VALUE OF STRATEGIC COMMUNICATIONS
The digital age has led to democratization of information, higher societal scrutiny/expectation and the need for institutions and organizations to be well positioned to effectively manage brand and reputation risk.
- A digitally connected world requires organizations to proactively position their brands, manage reputation risk and build effective relationships with employees, customers, stakeholders, and diverse audiences in pursuit of their business and strategic objectives.
- The ability to achieve business goals is no longer primarily dependent on the technical or commercial viability of an idea, product, project, or service. It is increasingly based on society’s understanding of your business, project, product or service and the intersection with external influences.
- It is about the connection with your employees, customers, external stakeholders and how you weave your business into the fabric of business and society in a sustainable way. It is also about how you stay in tune with relevant external conversation and ensure that your initiatives, projects, operations, products, services, brand positioning or and/or public profile remain in tune with the world around them.
NEXUS WITH STRATEGY
Our expertise as business leaders, change management and communications experts, enables us to chart a unique pathway that leverages on business knowledge, reputation, relationships, adaptability and strategic problem-solving as game changing tools for long-term resilience in a post-pandemic world.
Sola Abulu
Principal Consultant
We are strategists with a communications background and our niche lies in the ability to leverage on communications principles, externally-sourced data, analysis of your business context and relevant stakeholder insights to develop customized and actionable plans to resolve complex stakeholder and organizational problems.