The Value of Crisis Communication Training

In crisis communications, communications concepts and principles are used to manage business and reputation issues effectively. 

An experienced corporate communications professional needs to undergo crisis communications training to know how to handle crisis scenarios effectively. The lack of this training is often very visible in the approach many organizations take during a crisis. The adverse effect is mismanagement of the problem on ground which could then lead to reputational damage.

Is there a difference between crisis management and crisis communications? This article will provide more insights for you.

Importance of Crisis Training:

• A crisis communications training helps professionals learn the different approaches to take in managing issues and crises.
• It provides information on the best-practices and common mistakes to avoid when managing issues. Once these mistakes are made, business issues easily become reputation issues and lead to crises.
• A trained crisis communications professional understands crisis management and communications simulation. This will help them to listen and respond effectively, communicate clearly and protect reputation
• Ultimately, crisis communications training is very valuable for professionals to hone their skills. Many businesses are prone to reputational risks because of the uniqueness of their service and a professional in such a setting who can not only manage communications for the right reason but also protect the organization from reputational risks becomes a valuable asset to the business or organization.

This video will give insights into the importance of advancing your communications competencies through training and how Sola Abulu & Associates can help you achieve that goal through our training programs.

You can catch up on our previous article where we discussed 7 common mistakes to avoid in crisis. Click here to read

Some high-risks sectors that requires trained communications professionals 

• Banks and financial sectors
• All public-sectors, organizations, agencies and institutions 
• Hospital/health care providers
• Major brand and conglomerates
• Major faith-based organizations and institutions 
• Businesses and organizations in the food and drug sector
• Energy, construction and mining companies
• Non-governmental organizations of all sizes
• Transportation and logistic services 
• Educational institutions like schools and universities 
• White-collar employers
• Beauty & skincare companies
• Gated residential areas
• Tech start-ups

In these sectors, it is of utmost importance that those in charge of communications undergo crisis training and understand the frameworks involved in crisis communications. They are described as high-risk sectors because of their sensitivity. Consumers of products and services in the above-listed sectors can easily be aggrieved as businesses and organizations affect the everyday livelihood.

Crisis communication training is an important way to ensure the organization is able to manage and mitigate issues and respond appropriately and effectively in a crisis situation. If an organization or business waits to be affected by a negative sentiment, we can say that such a brand is reactive and tactical in its approach to communications.

Take advantage of our play on-demand Issues, Crisis and Reputation Management Course. This is for you if you have the following gaps:

• A clear understanding of what constitutes a reputation issue and why it needs to be proactively managed and how

• Knowledge of how to differentiate between an issue and a crisis and understanding of why this matters

• Knowledge of and familiarity with global best practice issues and crisis management frameworks

• Understanding of why reputation is the most critical asset to protect in issues and crisis management

• Knowledge of ethical and sustainable ways to proactively mitigate and manage issues and complex crisis.

Register here

You will also find our previous article on Managing Crisis With Positive Results very effective. Click here to read.

Download our 2025 Training brochure here.

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Sola Abulu & Associates is a strategy and communications consulting and training firm committed to enabling businesses, brands and organizations to achieve their objectives through strategic communications, organizational effectiveness and reputation risk management

Chat with us for more information on our courses.