How to Build an Effective Organization Through Strategic Communications

In an article by Forbes on the topic “Cognitive Communication: Communicating To Maximize Excellence And Business Results”, it explains communications as an effective tool for productivity and impactful engagements in an organization.

We know from recent research and studies that productive communications can positively impact engagement, and the reality in the majority of organizations is that effective and productive communications do not happen often enough.

It is important to start out by highlighting the importance of an effective organization and defining strategic communications.

Organizational effectiveness depends largely on the business or organization’s ability to achieve its desired outcomes. It is a key concept in the practice of internal communications and corporate communications. Organizations are effective following a deliberate and intentional process created to achieve the desired organizational goals. Leadership circle posited a model where Leadership is at the centre of organizational effectiveness.

On the other hand, Strategic communications is defined as the purposeful use of communications to enable an organization, institution or business to achieve their desired objectives. ~ Sola Abulu

For any communications effort to be described as purposeful, it must be well-structured in a step-by-step framework and very intentional. The first step in being strategic with communications is understanding the business/ organizational context and what matters to the business per time.

While the business leaders and executive officers map out the vision and direction for the business/organization, the communications professional is responsible for creating the messaging and controlling its spread to ensure that every department aligns with this goal.

The departments of any organization exists to support a greater goal. Therefore, that goal must be clearly understood and prioritized above the departmental realities. Each stakeholder and employee can then tailor their goals from the larger business or organizational objectives.

“If you are working for a global organization in the development sector, find out what the strategic agenda is at the global level of the institution that its supporting before dovetailing into your local realities.” ~ Sola Abulu

Strategic communications is important in contributing to organizational effectiveness because of the systems it adopts to ensure that the overall business goals are achieved.

With strategic communications, organizations can be assured of the following:

• Timely flow of information
• Meaning is achieved with every piece of communication
• Teams’ productivity and efficiency
• Increases employee’s morale and drive to deliver
• It establishes a unified organizational culture

You can catch up more from our previous article on the role of strategic communications in an organizational context. Also, if you work in the development sector, you will find this recorded webinar very insightful in developing your communications strategy from the strategic communications framework.

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Sola Abulu & Associates is a strategy and communications consulting and training firm committed to enabling businesses, brands and organizations to achieve their objectives through strategic communications, organizational effectiveness and reputation risk management

Chat with us for more information on our courses.