Enrolment now open for 3rd Cohort of SA&A CPDSO-Accredited Brand Strategy & Marketing Communications Course scheduled to hold online on March 27, 2025

February 25, 2025 – Enrolment is now open for the Sola Abulu & Associates (SA&A) CPD Standards Office – &   scheduled to hold online on March 27, 2025 from 9AM – 4PM WAT on ZOOM

Course faciliator is Sola Abulu (SCMP®) and the session will focus on teaching the fundamental building blocks of developing an effective and impactful Brand Strategy and understanding how to integrate your  marketing communications with measurable results.

The course is 4 modules and is typically attended by consultants, business owners,entrepreneurs and digital marketers seeking to do one or more of the following:

• Launch a new brand and set it up for success
• Strengthen the online/market presence of an existing brand, enhance its brand voice, amplify its reach and make it a formidable force in its sector of operation.

The course consists of 4 modules.

1️⃣ The first is an introduction to the Brand Strategy Framework that we use at SA&A to help management teams frame their thinking around how to present, launch, enhance or promote their brand.

2️⃣ The 2nd module delves into marketing communications and teaches concepts and principles that enable a targeted approach to communicate with customers and clients/target audiences and achieve desired results. It provides a holistic approach to marketing communication – showing how to integrate digital and traditional media for optimal results.

3️⃣ and the 3rd focuses on learning how to integrate balance your long-term strategy with your immediate/short-term marketing communications needs with positive results and without compromising/diluting your brand identity or values.

4️⃣ And in the last module, we focus on best practises and how to measure/quantify the impact of your communication.

According to Sola Abulu,

This is our 3rd cohort on this topic and it is one of the very popular course offerings. In the last two cohorts in 2024, the brand strategy framework was rated as the most popular module and feedback from all participants was very positive. The course provides a fresh outlook to how to approach understanding what a brand is and how to articulate its purpose and set it up for success. It is recommended for marketing communication specialists working in major corporate organizations and institutions – as well as for digital marketers seeking to know more about brand strategy. Brand strategists and consultants will also find it useful as we provide a simple template on how to develop an effective Brand Strategy.

 

10% Discount from March 1 – 14, 2025

To join this cohort-REGISTER HERE

We look forward to having you on the course.

on SA&A Learning programs, Please see our course brochure:  (page 11 shows details of our course calendar for the year)