4th Cohort of SA&A Strategic Communications Course successfully concluded on September 26, 2024

September 26, 2024: The 4th Cohort of the flagship Strategic Communications Course hosted by Sola Abulu & Associates (SA&A) was successfully concluded on September 26, 2024. Participants from 4 countries in Africa and North America attended the Course from a diverse sectors including banking, manufacturing, non-profit, public sector consulting, food and agro-systems etc.

The course focused on teaching the fundamental principles of Strategic Communications, Stakeholder and Reputation Management. According to Sola Abulu, Principal Consultant and course facilitator,

The motivation for setting up these course programs was to provide a platform for Communications professionals to have access to training that exposes them to the fundamental building blocks for effective multisector practise in public and private contexts. The course focuses on teaching time-tested frameworks and providing a frame of reference to understand how to use strategic communications to solve real life business and organizational problems with tangible results in relevant terms. Rather than communicating without purposeful intention, strategic communication enables businesses and organizations to inject predictability into outcomes by becoming more intentional about how they communicate and manage stakeholder relationships in pursuit of wider objectives.

The Strategic Communications Course is one of 5 courses facilitated by SA&A and accredited by the CPD Standards Office .  In Sola’s words, it is the foundation course that provides the platform for anyone seeking to upskill in their practice or understanding of modern 21st century communications, with measurable results.