Enrolment Open for 2nd Cohort of SA&A Issues, Crisis & Reputation Management Course on October 31, 2024
At SA&A, we subscribe to the IABC Code of Ethics
We are committed to honesty and integrity and ensuring that our actions bring trust and respect to the communications profession. Our expertise is in enabling our clients to navigate business, stakeholder and societal complexity by effectively managing reputation risks in a sustainable manner.
We do not believe in “PR spin”, deliberate mis-information or disingenuous communications. We believe it is possible to manage reputation and complex issues and crises in an ethical and sustainable manner, by doing the right thing and proactively or responsibly communicating and engaging about progress, dilemmas, lessons learned and areas for improvement. This is our approach to strategic and sustainable communications.
We are Sola Abulu & Associates. A strategy and communications consulting and training firm committed to enabling our clients to achieve their desired outcomes through strategic communications, organizational effectiveness and ethical reputation risk management.
September 27, 2024: Enrolment is now open for the 2nd Cohort of the Sola Abulu & Associates (SA&A) CPD Standards Office – Accredited , coming up online on October 31, 2024 from 9AM – 4PM WAT
In a formal launch statement, Sola Abulu noted that many businesses and organizations plan for every type of crisis apart from the one that actually threatens their reputation and license-to-operate.
Any issue, event, incident or development that threatens your REPUTATION, (societal) LICENSE-TO-OPERATE and is generating negative sentiment amongst a broad spectrum of existing and emerging STAKEHOLDERS – is a full-fledged crisis.
Effective crisis management requires specialist skills developed via targeted classroom training and simulated practise. Crisis management rests on pre-established protocol, structure, processes and standards. It is therefore impossible to effectively manage a crisis without an understanding of best practise frameworks and knowledge of applicability to your current context.
In the session on 31 Oct, Sola will be covering the following areas:
⚡The difference between an issue and crisis and its resolution tactics
⚡How to know when you are at the tipping point and what to do
⚡ How to avoid common mistakes and learn from best practices.
⚡The role of the Crisis Communications Lead and frameworks that help to proactively manage and ethically de-escalate
⚡Effective techniques in crisis communication
⚡Concepts & Principles of Reputation Management
⚡How to measure and quantify success
The session will include a segment on Crisis Leadership with crisis scenarios in break-out sessions, to help participants simulate how to manage real-life crisis contexts.