Sola Abulu facilitates Session at Pan-Atlantic University (PAU) Media & Communication Professionals Workship on June 14, 2024

NEWS: JUNE 14, 2024: Sola Abulu, Principal Consultant of Sola Abulu & Associates (SA&A) highlighted the importance of brand storytelling and taking a purposeful approach to identifying and managing key stakeholders at the Pan-Atlantic University (PAU) Media & Communication Professionals Workshop hosted by the university on Friday, June 14, 2024.

The session was hosted by the Corporate Communications team of the university and attended by professionals from across the main units of the university, including the Lagos Business School, the School of Media & Communication of PAU, the Enterprise Development Centre, School of Science and Technology and the Christopher Kolade Centre for Research in Leadership and Ethics to mention a few.

Temitope Falade, Communications Manager, PAU with Sola Abulu and the Vice-Chancellor of PAU. Professor Enase Okonedo

According to Sola,

It is a great honour and privilege to be given the opportunity to have an interactive session with the men and women who work in the media and communications profession of the Pan-Atlantic University, my alma mater. The importance of having a good reputation cannot be over-emphasized. It involves doing the right thing, meeting customer and stakeholder expectation, managing stakeholder relationships effectively and then ensuring that you close the loop with purpose-driven communication to all parties in the right way, at the right time and for the right reasons. And I would like to specially thank the Vice-Chancellor, Professor Enase Okonedo for setting the tone for the workshop and to Temitope Falade, Communications Manager,  PAU for the gracious invite and hosting the session.

The ability to ensure that everything we say and do works towards the positive amplification of a good brand and reputation for the organization is at the heart of what it means to manage strategic communications effectively. I am pleased that PAU continues to proritize excellence in performance, relationship management and communications.

Sola Abulu facilitating her session during the workshop