SA&A Announces 1st Cohort of CPDSO-UK certified Strategic Communications Course scheduled for November 30, 2023
WATCH Course Teaser Video
UK-accredited Strategic Communications Course
Course Objectives
- Troubleshoot and help resolve business and organizational problems through communication.
- Manage complex stakeholder relationship effectively.
- Ethically influence audiences and stakeholders in fulfilment of mission.
- Build and implement a shared vision for your business or organization agenda.
- Become more effective in business or organizational leadership.
- Understand how to differentiate your brand or business
- Understand the intrinsic value of your brand and reputation and know how to protect it.
PR, MEDIA AND STAKEHOLDER MANAGEMENT COURSE
Course Objectives
Participation on this course will provide you with the knowledge to:
- Understand the principles of public relations, media, and stakeholder management in a business context.
- Know how to use media and public relations to advance business objectives.
- Know how to analyse media coverage, understand the landscape, manage media issues and position your business effectively.
- Understand how to set business-relevant media and public relations targets and achieve them.
- Learn how to ethically persuade and influence audience and stakeholder perceptions and actions through strategic public relations and stakeholder management.
PUBLIC SECTOR, POLICY AND POLITICAL COMMUNICATION
COURSE
Course Objectives
- Apply the principles of effective public sector, policy, and political communication in a modern digital and social media active population.
- Understand how the media and social media landscape is changing and why the public sector needs to communicate and engage differently.
- Drive policy compliance through effective and audience-centric communications.
- Communicate effectively with a diverse and complex audience.
- Transparently drive policy, political or public sector outcomes through effective and ethical communications.
- Proactively and effectively manage social media and communication exposure.
ISSUES, CRISIS AND REPUTATION MANAGEMENT COURSE
Course Objectives
Participation on this course will provide you with the knowledge to:
- Manage complex issues and crises effectively.
- Know how to manage reputation and mitigate stakeholder crisis in business and/or public sector.
- Understand the difference between issues and crisis management and how to identify warning signals.
- Understand how to create a functional issues and crisis management process/framework for your organization.
- Understand the dynamics of crisis management.
- Know how to avoid the most common mistakes in issues and crisis management.
- Know how to build crisis resilience within your business or organization.
BRAND STRATEGY AND MARKETING COMMUNICATIONS COURSE
Course Objectives
- Build and nurture your brand effectively.
- Leverage fully on your brand attributes.
- Use your brand as a competitive advantage and positive differentiator.
- Understand the importance of brand management.
- Know how to develop and implement an effective brand strategy with measurable business improvement results.
- Increase brand value and enhance its income generating power.
- Set agenda-relevant performance targets for your brand.
